There are perks (Indiegogo) or rewards (Kickstarter) offered to donors – which might range from a copy of the finished product to a chance to name a character – but the sense of participation in the project is a key motivator for people who may not have the fortune of a Medici, but do have a few bucks and the desire to help. You are not just raising money, but creating a community of arts patrons who literally have buy-in. Kickstarter's all-or-nothing approach can be risky, but it also creates a sense of urgency, driving donations – and buzz.įan involvement is an integral part of the experience. (Kickstarter collects a fee of 5 per cent for successful campaigns Indiegogo takes 4 per cent of successful campaigns 9 per cent for campaigns that don't reach their goal.) On Indiegogo, you have the option to take whatever you raise. A key difference: Kickstarter is all or nothing if you don't make your campaign goal, you don't get a dime. For that, Indiegogo has become a go-to site, available to Canadians since its 2008 launch. Up until now, Canadians could donate to a Kickstarter project, but could not raise money on the platform. "Our track record … is pretty staggering, even to us," says Kickstarter co-founder Yancey Strickler, who will be in Toronto for the launch. According to the company, roughly 10 per cent of the films accepted by the 2012 Sundance, Tribeca and SXSW film festivals were funded by Kickstarter. Kickstarter has raised over $775-million (U.S.) for more than 48,000 projects, including more than 11,000 films – one of which, the documentary short Inocente, won an Oscar this year. Hopes are high that the move will further revolutionize fundraising for independent artists. Kickstarter, which launched in the United States in 2009, is finally – after many inquiries – allowing Canadian creators to raise money on the platform. Tempest Storm: Burlesque Queen will be one of the first Canadian projects seeking funds on the crowd-funding platform Kickstarter, which launches in Canada on Monday (the same day Mukerji will present the project to Telefilm Canada's Pitch This! at the Toronto International Film Festival, one of six finalists vying for the $15,000 prize).
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